We started Devoted to Pretty in July 2019 with an ambition to provide an online beauty retail experience that champions local creators of skincare, makeup and hair care. You will not see supermarket brands in our store as we are inspired by those seeking to do things differently; that are designing products driven from their own needs; and take sustainability seriously when sourcing their ingredients and packaging. We love that and hope you do too!

Located - Auckland https://devotedtopretty.co.nz/